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October, 2011

If you’re considering a Toronto web design company you need to know your options before contracting the work out. You’re probably looking for great quality, value, at affordable prices with great customer service for you. Aren’t we all?

Design accounts for 46% percent of a viewers appraisal of trust and quality of a website. That’s a lot of traffic and business to lose if you don’t have the right creative design behind your site. You need to be sure the company will work with you until you are completely satisfied with the quality of your site. A company that employs different designers on site, allowing you to obtain a range of stylistic influences is an additional benefit you should take in to account when weighing the pros and cons of a particular provider.

So, let’s run through. You have a new site that you’ve just launched. You are setting things up for success. What do you need to worry about?

First off, accessibility. What I mean by this is users and search engines both need to be able to reach all of the pages, all the content that you’ve created on your website in easy ways, and you need to make sure you don’t have any dumb mistakes that can harm your SEO. These are things like 404s and 500 errors and 302s instead of 301s, duplicate content, missing title tags, thin content where there is not much material on the page for the search engines to grab on to and maybe for users as well. Two tools that are great for this, first off, Google Webmaster Tools, which is completely free. You can register at Google.com/webmasters. The SEOmoz Crawl through the SEOmoz Pro Web App, also very useful when you are looking at a new site. We built a bunch of features in there that we wish Google Webmaster Tools kept track of, but they don’t, and so some of those features are included in the SEOmoz Crawl, including things like 302s for example and some thin content stuff. That can be quite helpful.