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January, 2012

The basic function of SEO is to help position your website well in the search engines’ results pages in order to drive more targeted traffic through to your site. This is done through a variety of off-site SEO activities including social media marketing, link building, content marketing and more. A great off-site SEO campaign will develop a strong link portfolio that uses a variety of quality sources to drive traffic. But the best white hat link buildingcampaign in the world won’t help your SEO if your site doesn’t match up.

Here are 5 factors on your site that could be hindering your SEO success:

Social media marketing is a great way to humanize your brand and connect with your target audience in an unobtrusive and personal way. A strong and loyal social network can help spread your messaging strategy and defend your brand from online trolls, not to mention drive sales. But a lot of companies are approaching social media marketing from the wrong angle. It’s not just about how many Fans or Followers you have, or how many people Like your content on a daily basis. In the end, social media marketing should help drive traffic to your site and increase your conversion rate.

Why Likes don’t matter

People form an impression about a website during the first 1/20th of a second that they see it, based on a purely visceral reaction to its visual design elements. As SEO is all about driving traffic to a site so that it can then make conversions, this suggests the importance of graphic design for SEO. Graphic design and SEO work tougher because investing in online marketing only makes sense if the website can convert visitors to customers. A professional looking site that is clear and visually appealing can do this, while anything else weakens SEO’s effectiveness.

If you’re a local business owner who knows of the importance of having good online presence, then chances are that you are very familiar with the concept of SEO. You should know that your website’s contentdoes not only serve the purpose of educating and entertaining your visitors. Your content also has something to do with SEO. These facts are easily understood. On the other hand, it can be difficult to understand how content can help in optimizing your website.